ElGrandeToto is known for his unique sound, blending Arabic, French, and English. In 2020, he released his debut album Caméléon. Not long after, he scored a major hit alongside Ckay with the track Love Nwantiti. This year, ElGrandeToto returns with SALGOAT Vol. 2, a project in which the Moroccan rap heavyweight goes back to the roots that helped shape him into one of the biggest artists in the Arab world.